Privacy Policy

Who we are

Prime Waters LLC ("Prime Waters", "we", "us", "our") is a residential water softening installation and service company operating in California. This Privacy Policy explains what information we collect through primewatersca.com and our messaging channels, how we use it, and the choices you have.

Information we collect

• Contact information you provide through our website chat widget or when you contact us: name, mobile phone number, email address, and service address.
• Service information: details about your home, water condition, and the work you are requesting.
• Message content: the content of chat and SMS conversations with us.
• Technical data: IP address, browser type, and basic usage analytics used for security and site improvement.

How we use your information

We use your information to respond to your inquiry, prepare and deliver quotes, schedule installation or service appointments, provide customer support, send appointment and service updates, and — only where you have given express consent — send marketing text messages about our services.

SMS / text messaging program

Program description. Prime Waters LLC sends conversational, transactional, and marketing text messages to customers and prospective customers who provide their mobile number and opt in.

How consent is obtained. You opt in by providing your mobile number and affirmatively agreeing to receive text messages in our website chat widget, in writing, or verbally during a call or in-person appointment. Consent is never pre-checked, never purchased, and never obtained from a third-party list.

Message types and examples. Examples include: "Prime Waters: Thanks for reaching out! Your free water test is confirmed for Tue at 10am. Reply STOP to opt out." and "Prime Waters: Your softener install estimate is ready — reply here with any questions. Reply STOP to opt out."

Frequency, rates, and help. Message frequency may vary. Message and data rates may apply. Reply STOP to any message to opt out at any time; reply HELP for help. Carriers are not liable for delayed or undelivered messages. Consent to receive text messages is not a condition of any purchase.

No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in consent and phone numbers collected for SMS purposes will not be shared with any third parties or affiliates for marketing purposes.

Text messaging originator opt-in data and consent are not shared with any third parties, except with subprocessors that we use strictly to deliver the messages you requested (for example, our messaging platform provider). Those providers are contractually prohibited from using your information for their own marketing.

Sharing of information

We do not sell your personal information. We share information only with service providers who perform work on our behalf (such as scheduling, messaging, and payment processing), or when required by law, subpoena, or to protect our legal rights. Mobile phone numbers and SMS consent are excluded from all sharing for marketing purposes, as stated above.

Data retention and security

We retain your information only as long as needed to provide our services, maintain records of consent, or as required by law, and we use reasonable administrative and technical safeguards to protect it.

Your choices and rights

You may request access to, correction of, or deletion of your personal information at any time. You may withdraw SMS consent at any time by replying STOP to any message from us, and you may unsubscribe from email by using the unsubscribe link or contacting us. California residents may have additional rights under the CCPA/CPRA, including the right to know and the right to delete; we do not sell personal information.

Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect information from them.

Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above reflects the most recent revision.

Contact us

Prime Waters LLC — California, United States. Questions about this policy, your data, or our messaging program? Message us through the chat widget on our homepage at primewatersca.com, or reply HELP to any text message from us.